BRAND KIT

kage
Brand System

Logos, colours, typography, and usage guidelines for representing kage correctly. For questions contact your kage operator.

LOGO LOCKUPS

kage
Primary, dark
kage
Primary, light
kage
On gold
kage
Stamp, gold on black

COLOUR PALETTE

Sumi

#FCFBF7

PRIMARY

Washi

#15151A

BACKGROUND

Kin

#B7282E

ACCENT / GOLD

Beni

#B7282E

ALERT / STATUS

Surface

#F6F4EE

CARDS

Muted

#5A5A64

LABELS

TYPOGRAPHY

Shippori Mincho
600 · Display
Your voice.
Shippori Mincho
400 · Italic · Tagline
影, the shadow that posts for you.
Inter
500 · Labels
AUTONOMOUS CONTENT OPERATIONS
Inter
300 · Body
kage learns how you write, monitors your industry every morning, and drafts content in your voice. You get the credit. kage does the work.
DM Mono
300 · Code / Data
claude-sonnet-4-6 · hermes-agent · signal-cli

USAGE GUIDELINES

DO

Always write "kage" in lowercase, in copy, headlines, and UI
Use Kin gold as the primary accent: buttons, rules, the 影 mark
Use Beni red sparingly, one element per screen maximum
Use Shippori Mincho for all headlines and display text
Keep the mark and wordmark together in the primary lockup
Use the dark (Sumi) background as the default base

DON'T

Capitalise "Kage". It always appears as "kage"
Use the mark without the wordmark except at very small sizes
Place the logo on a coloured background other than Sumi, Washi, or Kin
Use Beni red for positive actions. It signals urgency only
Stretch, rotate, or recolour the mark
Use gradients, shadows, or glow effects anywhere in the brand

ASSETS

Logo, SVG

All variants · vector

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Shippori Mincho

Google Fonts · serif

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Inter

Google Fonts · sans

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